Thai PPP experience

Pro – Poor Rural Public Private Partnership

The main objective is to assist IFAD Projects in the implementation of PPP Strategies by learning directly from the field Thailand best practices and innovations on Pro Poor Public-Private-Partnership.By the means of field work, lecture and exercise, this Learning Route aims at learning from succesful Thai policies, programmes and SME in the field of agriculture and non-agriculture business.


# Thailand, Siam Organic Co. Ltd, Jasberry rice, AIT, APMAS, OTOP

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Welcome to the Learning Route

Pro-Poor Rural Public-Private Partnership!

Thailand 2012

Here you can find relevant logistic and technical information on the Learning Route.

We invite all participants to share with the organizers documents, links and other of interest.

Share your own Public Private Partnership Experience!


Contact us:

Name Organization Mail Phone
Agus Nugroho APMAS – AIT +66-2-5245551
Jagriti Shankar
Shankar Tagad AIT Extension +66 8 7900 3438
Ariel Halpern PROCASUR Corporation +66-53-336599


and visit and follow us on




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Learning Route Call

For download

IFAD endorsement Letter                          Application Form                                            Learning Route Call


Learning Route on the Pro-Poor Rural Public-Private Partnership

22 – 31 October 2012




It has been realized by international development agencies that participation of private sector is vital for success of rural development projects / programs in developing countries. Without collaborations and partnerships with private sector government agencies will not have enough capacity, specialization and resources to improve socio-economic conditions of the poor and eradicate poverty. It is equally essential to work hand-in-hand with local communities, government authorities, and development institutions. This will help grass-root level stakeholders, especially rural poor households that improve their participation in the market economy.

Globally is now understood that the private and public stakeholders must work together. In the Asia and the Pacific Region, various pro-poor rural public-private partnership (PPP) programs are carried out by IFAD. The programs address development issues under poverty reduction areas such as rural livelihoods, food security, natural resource management, income generation activities and value-chain management in agriculture.

This Learning Route will focus on the exchange of best practices and innovations between Rural and Agricultural Development Projects IFAD Projects and the well-recognized trajectory of the Kingdom of Thailand in reducing poverty level progressively. In the path to become a Middle Income Country (MIC) PPP initiatives and platforms opened spaces for a better livelihood in the rural through access to new dynamic markets at the local, national and international level, better public policies and territorial investments and becoming one of the most dynamic private sectors in the Region.

This Learning Route is an opportunity for farmer organization leaders, government authorities and private companies directives to come together, exchange with other practitioners and scholars and bring back home new concept, tool and strategies that accelerate the fight against rural poverty by joining strengths.


This Learning Route is a joint effort of IFAD, APMAS, AIT-E and the PROCASUR Corporation



Poverty reduction and poverty persistence

Thailand has experienced a considerable decline of rural poverty in the past few decades. Thailand has a fast growing economy and has developed flourishing smallholder agriculture. With successfully pro-poor strategies along the past 40 years, poverty has fallen from 70% to 10% in the country.

Still, 5 million Thai live under poverty line (below 1,5 USD per day), 88.3% lived in rural areas especially in rural areas and more specifically in difficult regions like Isan (Northeast) and the North. For the Northeast, the number of the poor was found to be 2.8 million or 52.2% of the country’s poor and 13% of the 20 million regional populations.

 The development of Products with Territorial Identity (OTOP) and PPP

PPP of agricultural products in Thailand had been progressing more rapidly when the government launched OTOP programs. OTOP is the brand of products under the ‘One Tambon, One Product’ project, a nationwide sustainable development initiative launched by the Thai government in 2001. It aims to promote the unique products made by local communities, by utilizing their indigenous and/or local skills and craftsmanship combined with available natural resources and raw materials. OTOP programs allow farmers to have exposure to entrepreneurial environment and to experience SME practices. It also helps connecting relationship between private sector and farmers as well as creating interaction between government and private entities.

The Thai government provides communities with valuable assistance with regard to product development and opportunities to market products in a global arena. This project is also an important way to preserve traditional skills and ancient Thai heritage, which have been passed down through generations. OTOP offers an extensive range of exquisite handicrafts, quality agricultural products, food, beverages, gems, jewelry, textile, garments, etc.

Farmers and communities’ learning curve on OTOP / SMEs / PPP are growing, there are much more key stakeholders have to learn from this interaction. With direct experience from OTOP and SME adventure, Thai farming communities and rural people have collected a lot of practical experience and knowledge that will be useful elements in the learning route.



The main objective is to assist IFAD Projects in the implementation of PPP Strategies by learning directly from the field Thailand best practices and innovations on Pro Poor Public-Private-Partnership.By the means of field work, lecture and exercise, this Learning Route aims at:

Learning from succesful Thai policies, programmes and SME in the field of agriculture and non-agriculture business.

  1. Facilitating an exchange platform among rural and agricultural development partners in the region.
  2. Designing country PPP improvement programs according to IFAD Projects partnerships.
  3. Managing  practical concepts and tools on Pro Poor PPP and Value-Chain development.


Focus areas of the Learning Route:

I.            Overview of Pro-poor PPP rural Development and links with key Concept in Value-Chain Management.
II.            Management for Sustainability of Pro-poor PPP rural development program; Sustainable business model of pro-poor PPP (CSR, Social Business, OTOP).
III.            Role of public sector / private sector in developing and facilitating pro-poor PPP programs
IV.            Performance improvement of PPP program (Achievement Cycle & Project Management) Monitoring and Evaluation of PPP projects.
V.            Public Sector Marketing Strategies


The Learning Route start on the 22nd of October 2012 in Bangkok, Thailand and it will end on the 31th of October 2012 also in Thailand capital. Here the main activities undertaken, for more detailed information, please consult the Schedule of the Learning Route attached to this document.

  1. Input sessions: Scholars and practitioners conduct input sessions to enable participants to follow the lessons and allow them to reflect and share their experiences through discussion. In the sessions key concepts and tools will be highlighted.
  2. Cases studies: Field work to some of the best Thai experiences will be used to enhance analytical skills of participants. By reflecting on current practices, country teams will identify alternatives for addressing opportunities and challenges in their own context.
  3. Small group exercises: Throughout the Learning Route the country teams will strength their internal network as well will plan and conduct exchanges with the other delegations. This method will also be used when the groups prepare the PPP Improvement Programs.
  4. PPP Improvement Programs: Each Team will develop a program that improves performance of PPP projects in their countries. The program will be prepared in consultation with experts, AIT and PROCASUR facilitators.



This Learning Route is designed for rural and agriculture development practitioners from the Asia and the Pacific Region who are promoting Value Chains with a PPP approach

  1. Public sector at the national and subnational level.
  2. Farmers’ economic and social organizations.
  3. Private corporate sector.



  1. IFAD Country Offices can nominate a public-private partners team to take part in the Learning Route.
  2. The team must be composed by practitioners from the different three sectors (min. 3, max 6 candidates)
  3. Country Office should select participants in accordance to its PPP strategy so that after the Learning Route the team may remain active.
  4. It is the Country Office the one that endorse the list of participants by delivering it to the organizers.


For more information on how to apply, please contact us by email or phone:

Name Organization Mail Phone
Agus Nugroho APMAS – AIT +66-2-5245551
Jagriti Shankar
Ariel Halpern PROCASUR Corporation +66-53-336599


More information at: ; ;

For download

IFAD endorsement Letter                          Application Form                                            Learning Route Call



Conditions and servicesIn order to participate in the Learning Route, each Country/Project Team will have to:
  • Cover her/his travel expenses from her/his own place of origin to Bangkok on October 22nd and return from Bangkok on October 31st.
  • Cover her/his accommodation and daily subsistence allowances (DSA) from the time of arrival, October 22nd until her/his return on October 31st. The organizer will assist in securing booking at shared rooms.
  • Cover her/his travel insurances from the time of arrival, October 22nd until her/his return on October 31st.
  • Obtain the entry Visa for Thailand, if required. Assistance such as official invitation letter will be provided.


APMAS and PROCASUR as sponsors of this learning route will provide technical and operational services required between the 22nd and the 31th of October 2012, as follows:

  • Technical and operational assistance before, during and after the training;
  • Payment of experts, trainers and translators;
  • Laos, Cambodian and Vietnamese simultaneous translations and translated materials;
  • Three daily meals (no-alcoholic beverages);
  • Terrestrial and aerial transportation within Thailand;


Organizers established a limited Scholarship Fund that might partially cover the training fee of the Teams that cannot afford it completely. Teams interested in the Fund are encouraged to contact the organizers as soon as possible.



[tab title=”Logistic”]




Learning Route:

“Pro-Poor Rural Public-Private Partnership”

Thailand, 22 – 31 October 2012

Download Logistic Information

Dear Participants,

Welcome to the Learning Route on the Pro Poor Rural Public-Private Partnership!

This Logistic Information provides the useful information on administrative and logistical arrangements in addition to general information about Learning Route on“Pro-Poor Rural Public-Private Partnership” Thailand, 22 – 31 October 2012, which is sponsored and organized jointly by Asian Project Management Support Programme (APMAS), PROCASUR Corporation and AIT Extension.



 The list of the hotels where we will hold the event and where you will be staying during the Route are as follows:



By standard, the organizer will arrange shared accommodation for all participants. The organizer will try at best to do room sharing arrangements.

As stipulated in the Call, the participating project/organization covers the accommodation costs of respective participants. Payment by cash will be collected and coordinated bt the organizers. Payment by credit card (visa/mastercards) will need to be arranged individually directly with the hotel.


 The organizers will arrange your airport transfer according flight details provided by the participants. Therefore please provide flight details accordingly to allow good arrangements. We appreciate if you can provide the flight details by Thursday, 18 October 2012 at the latest.

All domestic travel during training period will be covered by organizer. All other personal travelling should be covered individual participants.


Breakfast will be included in the room charge. The organizers will be responsible for providing lunch and two coffee breaks during the workshop. The organizers will also be responsible also to provide dinner at the hotel during the workshop days.


It is suggested that you carry with you two (2) photocopies of your passport main pages, including visas.


The Route team will have an emergency kit and each participant will be covered by a travel insurance policy for the duration of the Learning Route. Please indicate if you have any special health condition and/or you follow a special diet.

We strongly recommend you bring sufficient supplies of the medicines you normally take. You can include mosquito repellent lotion and sunscreen. It is also recommended that you have all your vaccination up to date.


Foreign visitors may freely bring in foreign currencies or other types of foreign exchange.  Upon leaving Thailand, they may freely take out all foreign exchange they have brought in. For residents, unlimited amounts of foreign notes and coins, but no more than US$20,000 in drafts or cheque, may be taken out for traveling expenses.

Foreign visitors may bring in an unlimited amount of Thai currency.  For travelers leaving

Thailand, the maximum amount permitted to take out without prior authorization is 50,000 Baht per person or, if they are going to one of Thailand’s neighboring countries, 100,000 Baht per person.

Foreign tourists are allowed to take out gold ornaments free.  But import and export of gold other than jewelry are subject to licensing by the Ministry of Finance.

The basic monetary unit in Thailand is the Baht. A Baht is divided into 100 satang. The following coins and notes are currently in use:


Coins               : 25 and 50 satang; 1, 5 and 10 Baht.

Bank notes      : 10 (brown), 20 (green), 50 (blue), 100 (red), 500 (purple) and 1,000 (pale brown) Baht.

Major foreign currencies can be exchanged for Thai Baht with banks and authorized money changers. Major credit cards are also widely accepted in tourist centers.



Your luggage must not exceed 20 kg. We recommend you bring in addition a carry-on or backpack for field trips.




For inquiries on content and logistics matters please contact:

Mr. Shankar Tagad

Programme Officer, AIT Extension, Mobile: +66  8 7900 3438,

For General Information on the Learning Route, please contact:


Mr. Ariel Halpern

Learning Route Coordination, PROCASUR, Mobile: +66 8 3208 3728



Mr. Agus Nugroho

Project Coordinator, APMAS, Mobile: +66 8 2492 6872





(Source: Thaiways. “A Guide for Tourists & Businessman”)



Thailand has a land area of 513,115 Sq. km.. It is bordered by Malaysia to the south, Myanmar to the west and north, Laos to the north and east, and Cambodia to the east.


Temperature varies from 38oC to 19oC; humidity from 82.8% to 66% .


There are three seasons: hot (March to May), rainy (June to October) and cool (November to February); average temperature 27oC.


About 67.76 million (2011).  Of the total population, 21.6% lives in urban areas, and 78.4% in rural areas. The population of Bangkokis approximately 9.3 million.


Buddhist 95%, Muslim 3.9%, Christian 0.5%, others (including Taoists, Hindu and Sikhs) 0.6%


Thin cotton is the best. A jacket or sweater may be necessary in the cool season, especially in a mountainous area of the North or Northeast.


220 volts 50 cycles throughout the country.


Thailand has its own system of area measurement. The basic units are the square wah (4 sq. m.) and rai (400 sq. wah or 1,600 sq. m. or 0.16 hectare).


  • Exports of Buddha images (except small ones carried on your person), antiques and genuine works of art require export licenses from the Fine Arts Department. The shop you deal with can provide such a service for you.
  • It is prohibited by law to bring any of the following items into Thailand:

–        Narcotics, such as marijuana, opium, cocaine, morphine, heroin

–        obscene literature or pictures

–        firearms or ammunition, unless a permit has been obtained from the Police Department or the local Registration Office

–        Certain species of fruits, vegetables and plants.


  1. One still camera with five rolls of unused film, one movie-camera with 3 rolls of unused film, and used household effects may be brought in free of duty.
  2. Theravada or Hinayana Buddhism is the state religion of Thailand, and Buddha images are held sacred. Sacrilegious acts are criminal offences, punishable by imprisonment, even if committed by foreign visitors.
  3. Thai people hold their King and Queen and the Royal Family in great reverence, and do not tolerate foreigners talking about them in disrespect.
  4. Generally Thai women are conservative. Physical contact between men and women of any kind without consent is frowned upon.
  5. Intimacies between man and woman should not be shown in the public. Sunbathing topless or in the nude is not allowed.
  6. Dress conservatively (i.e. where long sleeved shirts or jackets and cover your legs) when entering a Buddhist temple. Take your shoes off before going inside the hall of worship. Women must not on any account touch a Buddhist monk, give things directly to him or receive things direct from him.
  7. Call Thais by their first names; use the title khun to all adults (men and women).
  8. Thai people smile to express gladness and happiness, to thank people for small services, to return the wai (the traditional Thai way of greeting people) of children and persons of inferior social status, and even to excuse small inconveniences.
  9. Thailand has a tremendous variety of food, with influences absorbed from western, Indian, Chinese and Lao cuisine. Because of the variety, it is usually easy to find food that will satisfy everyone. In general, what is commonly referred to as ‘Thai food’ is typically spicy, and combines this with often unusual combinations of sweet, salty, sour and bitter flavors.
  10. Thai food is usually eaten with a spoon and fork. Noodles are eaten with chopsticks and a Chinese spoon.
  11. Most Thai food is already cut into small pieces before serving or made soft enough to be cut with a spoon or fork; thus, knives are not necessary.
  12. Salt-shakers are rarely found on Thai dinner tables, so add a little caramel-color fish-sauce (called nam pla in Thai) instead, if you find your food not salty enough.
  13. English is spoken in large restaurants; and most establishments have menus in Thai and English, except street-side food stalls and some small restaurants.
  14. Normally, a tip of THB 10-20 or 5 -10% of the bill should be left when dining in a good restaurant; tipping is not necessary at noodle shops, hawker stalls, market stalls or food centers.




Khrap The Important word spoken by males only; can mean “yes sir” or “yes Maam
Kha The important word spoken by females only; means the same as “Khrap
Phom I” or “me” (spoken by males only)
Chan I” or “me” (spoken by females only)
Khun Mr, Ms, Mrs
Sa Wat Di Hello; Greeting
Khop Khun Khrap/Kha Thank you
Ki Baht/Tao Rai How much?
Phaeng Expensive
Mai No
Sai Left
Khwa Right
Trong pai   Straight ahead
Yud Stop
Pai AIT Go to AIT
Khap AIT Go back to AIT
Hong Nam Rest room, Toilet
Ran Ah Han Restaurant
 Food & Beverage
Cha Tea
Kafae Coffee
Cha/kafae ron Hot tea/coffee
Nam Water
Nom Milk
Khai Egg
Kai Chicken
Pla Fish
Mu Pork
Kung Prawn
Phak Vegetable
Klui Banana
Sap pa rot Pineapple
Ma la kaw Papaya
Ah han Muslim Muslim food
 NumberSoon Zero
neung One
saung two
sam three
si four
ha five
hok six
chet seven
paet eight
kao nine
sip ten
sip et eleven
sip saung twelve
yi sip twenty
yi sip et twenty one
yi sip saung twenty two
sam sip thirty
sam sip et thirty one (substituting sam for yisip)
si sip forty (substituting si for yi)
ha sip fifty
hok sip sixty
chet sip Seventy
paet sip eighty
kau sip ninety
neung roei one hundred
neung phan one thousand
neung meaun ten thousand



[tab title=”Agenda”]



Learning Route on the Pro-Poor Rural Public-Private Partnership

Download Agenda

[tab title=”Learners”]


Practitioners in the Route

Name of Participant




Mr. Keo Vibol Deputy Chief World Bank Division Ministry of Economy and Finance
Mr. Hok Kimthourn National Project Manager Ministry of Agriculture, Forestry and Fisheries
Mr. Sam Sarun Deputy Director
Mr. Nop Novy Project Coordinator National Committee for Sub-National Democratic Development (NCDD)
Mr. Ny Kimsan Director
Mr. Pen Vuth Project Manager Project for Agricultural development and Economic Empowerment (PADEE)
Mr. Meng Sakphouseth Country Programme Officer International Fund for Agricultural Development


Convergence of Agricultural Interventions in Maharashtra (CAIM)
Mr. Kapil A. Bendre Agribusiness Expert


Mr. Bounheng Amphavanh Provincial Project Coordinator Sustainable Natural Resource  Management and Productivity Enhancement Project  (SNRMPEP)
Mr. Keomek Phouthone Deputy Director
Mrs. Souvanamethy Latdaphone Technical staff
Mr. Vongphet Insina Deputy Director Rural Livelihood Improvement Programme (RLIP)
Mr. Chasamone Lomany Manager The Bolovens Plateau Producers Groups’ Association


Mr. David R. Rakotondravao Regional Manager Direction Regionale de L’Economie
Mr. Vladimir B. Ratsimandresy Regional Coordinator The Support Programme for Rural Microenterprise Poles and Regional Economies (PROSPERER)
Mr. Lucien F. Ranarivelo National Project Coordinator


Mr. Bui Nguyen Quynh Deputy Project Director Pro-Poor Partnerships for Agro-forestry Development  (3PAD) Bac Kan
Mrs. Huynh Nghia Tho Deputy Project Director Improving Market Participation of the Poor (IMPP) Tra Vinh
Mrs. Tran Minh Tam Staff Investment Promotion Agency (IPA) Ben Tre Province
Mrs. Tran Diem Thuy Deputy Manager Developing Business with the Rural Poor (DBRP) Ben Tre
Mrs. Do Huy Anh Expert Investment Promotion Agency (IPA) Ben Tre Province


Mrs. Yupadee Methamontri Plan and Policy Analyst Ministry of Agriculture and Cooperatives
Mrs. Supawan Petsri Plan and Policy Analyst
Mrs. Anothai Chaisanchompoo Plan and Policy Analyst Ministry of Agriculture and Cooperatives
Mrs. Ratchadaporn Intarawichien Plan and Policy Analyst


[tab title=”IFAD on PPP”]

IFAD main strategies, guidelines and lessons learned on Public Private Partnership

10 points for a strategic approach to partnering with the private sector

Partnerships have always been a key element of IFAD’s work. In recent years the private sector has become an ever more important collaborator in the development of enabling rural business environments, pro-poor value chains and private rural finance. Working with private companies can bring additional financial resources, technology and access to markets for rural women and men. But it is important to choose carefully in order to ensure the best results.


Deepening IFAD’s engagement with the private sector (Strategy)

Deepening IFAD’s Engagement with the Private Sector (Power Point Presentation)

This new IFAD strategy responds to these global developments and calls for IFAD to be more systematic and proactive in engaging with the private sector. The new strategy specifies how IFAD intends to deepen its engagement with the private sector (be it small, medium, or large; domestic, regional, or international companies) with the aim of creating markets for its target groups;  improving their access to inputs, services, knowledge and technology; and increasing income-generating or job-creating opportunities for its target populations.

Annual Performance Review and South-South Cooperation Event for IFAD APR 2010- Highlights and Outcomes (Report)

The 2010 APR, organized in collaboration with the Government of China, was held in Nanning, China, during 1-4 November 2010. A total of 180 participants attended the event, representing all ongoing IFAD-supported projects and programmes in the region. Participants that included representatives from governments, country and regional development partners, private sector organizations, and IFAD staff actively contributed to the workshop process, content and outcomes.

IFAD’s Private-Sector Development and Partnership Strategy (Corporate-Level Evaluation)

The importance of the private sector (see paragraphs 4-14). Private-sector entities have a central role to play in smallholder agriculture and rural development, offering opportunities for the creation of employment and wealth in rural areas. Their contribution in promoting access to markets, undertaking innovations, providing essential services – including technical assistance, training and rural finance – and supplying inputs has proven to be complementary and critical to the services provided by government agencies, NGOs and civil society organizations. However, the private sector is not a homogenous group of actors. Smallholder farmers, farmers’ associations, agribusinesses and other commercial firms, as well as large national and international conglomerates, all form part of the growing private sector in developing countries.

Public-private partnership: a driving force for poverty reduction (an article on the African  experience)

The private sector is increasingly becoming the driving force behind rural economies in many developing countries, particularly in Africa. Where government used to play a key role in productive activities, it has gradually withdrawn in favour of private enterprise. But the general move towards market economies does not necessarily reflect the interests of poor rural people. If not supported and given a voice, poor rural women and men struggle to capture the opportunities available in this new environment. As an organization primarily supporting poor rural people, IFAD needs to adapt its approaches to the new reality and make sure that the poor rural people it supports are equipped to interact more equitably with market forces.


Guidelines on Cooperation Between the UN and the Business Sector

Initially developed in 2000 as a common framework for UN-Business collaboration, the Guidelines on UN Business Cooperation apply to the UN Secretariat as well as separately administered organs, Funds and Programmes. As an important component of the Secretary-General’s efforts to modernise the Organization, the Guidelines are intended to help UN staff develop more effective partnerships between the UN and the business sector while ensuring the integrity and independence of the United Nations.



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Basic Information about the Kingdom of Thailand,its society, economy, public-private partnership and OTOP System

Thailand characteristics according to the Asian Development Bank (website)

Thailand’s economy rebounded strongly from the global financial crisis of 2009 but was badly affected by the floods of 2011. The country needs to maintain growth to build on the progress it has made toward the Millennium Development Goals, while taking urgent steps to enhance resilience to internal and external risks. ADB’s future operations will be defined in a new country partnership strategy, 2012–2016, aligned with the 11th National Economic and Social Development Plan, 2012–2016. Strengthening economic resilience and knowledge management would be new potential partnership areas.

One Village One Product – Rural Development Strategy In Asia: The Case Of OTOP In Thailand (pdf)

This paper investigates the development of the One Tambon, One Product (OTOP) programme in Thailand, based on the earlier experience of the One Village, One Product (OVOP) movement in Japan. Conceived in Japan as a policy to reverse rural depopulation, in Thailand it has become more focussed on poverty alleviation. We show the OTOP programme to have been providing communities with the chance to market local output and to create employment opportunities. The paper includes a short sample survey of Chiang Mai province’s OTOP, and an enterprise case study.


Creative Industries and Micro & Small Scale Enterprise Development : A Contribution to Poverty Alleviation

This document introduces the concept of creative industries, its principal characteristics, its socio-economic significance, essential inputs and the integrated character of policies required to support the sustainable development of these industries. The material in Chapter One describes the context within which creative industries operate and was used to guide the analysis of the case studies presented in Chapter Two and for the format of the recommendations found at the end of this document.
The present document is addressed to policy makers, development specialists, students of economic development and business as well as to the business and financial sectors that are interested in promoting economic growth, innovation and competitiveness through creativity, entrepreneurship and the promotion of creative communities as a mechanism to improve the quality of life.

Public Private Partnership in Thailand: Past Experiences and Future Prospects

The growing trend of the provision of public services by private sector around the globe underscores the increasing importance of Public Private Partnership (PPP) as an efficient means to tap private sector’s management capabilities and innovations to support the government’s works. Where projects are well structured and risks are appropriately allocated, PPP can offer value for money in terms of providing high quality services at the least cost to users of the services as well as to taxpayers. But in a lot of cases, the experience with respect to PPP has been rather mixed. The practical application of the concept is often fraught with difficulties both in terms of allocation of risk and public perception. In the case of Thailand, PPP has played a role in providing public infrastructures in many  sectors of the economy for more than a decade, most notably in the power/electricity, telecom and transport sectors. Many of the PPP projects are considered successful but few are faced with some difficulties.


Thai OTOP Campaign: Prospects and Problems. The Case of Chiang Rai Province.

The One Tambon One Product (OTOP) campaign was launched in 2001 by the former Thai Prime Minister, Thaksin Shinawatra, who assumed power in April 2001 and was kicked out of office by an anti-corruption street campaign in early April 2006. The OTOP aimed to bring about employment opportunities and income generation by employing local resources and indigenous wisdom, and further to the effect that it helps conserve their respective cultural heritages and develop human resources, holding back the rural-urban migration to ease the increasingly deteriorated urban population pressure and to secure balanced social and economic development between the rural and the urban areas.


[tab title=”Case studies”]



Case Studies

1.  Sri Muang Agricultural Central Market, Ratchaburi Province

This is a relevant example of an Agricultural Central Market operated by a private company, under regulations of Department of Internal Trade, Ministry of Commerce. This market provides facilities for farmers to bring and sell directly the products. These free markets are looking to reduce middlemen intervention and achieve a fairer trade. Moreover, the market authority makes sure high quality market services and to obey public health and hygiene regulations.


Basic Reading for Case Study 1!


The government hospital established non-governmental entity within the hospital to run business on production of herbal medicine. The brand “Abhibhubejhr (ABB)” is very famous in Thai traditional medicine markets and it has a large market share. ABB has collected two decades of experience in producing quality herbal products which are achieved by employing advanced technology to enhance the value of herbal medicine and to make them safe and accessible for users. The ABB is renowned for the social contribution towards sustainable development. ABB contracts local farmers to grow herbal plants, under its quality standard, in order to maintain adequate amount of raw materials for making herbal products.


Basic Reading for the Case Study 2!

Patterns and Strategies of Social Entrepreneurship of the Chao Phya Abhaibhubejhr Hospital Foundation

The Chao Phya Abhaibhubejhr Hospital Foundation was established in 2002 and was located in Chao Phya Abhaibhubejhr Hospital area. It was of mixed social entrepreneurship. That is, it made products and provided a service. Its major missions were related to herbal product production, herbal product research and development, community development, social gap reduction, and environmental conservation. Seventy percent of its profit was donated to the Hospital whilst another 30 percent was used for herb research and development and social activities.


3. Siam Organic Company Limited, Bangkok, Thailand.

The Siam Organic Company Limited is a provider of the healthy natural and organic products. The company aims to improve quality of lives and standard of living of farmers. Starting from developing one of the world’s most nutritious and healthy specialty organic rice, with the support of a fully integrated supply chain, Siam Organic builds access to consumers worldwide and develops the most premium-branded organic rice coming out of Thailand. The Company partners with farmer cooperative group in North Eastern province of Thailand and breed the rice within their land through organic farming practice. The company has partnership with Bank for Agriculture and Agricultural Cooperatives (BAAC) and Rice Research Center of Kasetsart University, Thailand.


Basic Reading for Case Study 3!

Siam Organic – First Thai company to ring closing bell on NASDAQ

On Friday August 26,2011, Mrs. Somjin Plengkhum, Executive Director of Thai Trade Center New York is invited to the event of “Ring Closing Bell on NASDAQ”. When 29-year-old Peetachai Dejkraisak rings the NASDAQ Closing Bell on Friday, August 26,2011, Siam Organic Co.Ltd.  becomes the first ever Thai company in the history of the Kingdom of Thailand to ring the Closing Bell at one of the world’s largest stock exchange.

4Village Development Partnership

The Village Development Partnership (VDP) is an integrated rural development project model being applied by the Population and Community Development Association (PDA), one of Thailand’s most established and well-known NGO’s.  By combining PDA’s diverse developmental expertise and extensive rural network with the financial and human resources of a sponsoring partner (particularly companies, although individuals and organizations can also be effective), the VDP provides a structured approach towards sustainable poverty alleviation.


Basic Reading for Case Study 4!

Village Development Partnership Concept Note

A New Approach to Community Empowerment and Ending Poverty

VDP Institutional Video (English)

VDP Testimonies (Thai)



[tab title=”Innovation”]


Texts, stories and videos about rural innovation


Experience Fair

The Experience Fair is one of the first activities in the development of your Innovation Plan. he Innovation Plans guides the Country Team adaptation and adoption of new concepts, approaches and tools during the Learning Route. The Experience Fair is developed during the Induction Workshop (day 1, Monday, 22 October 2012).

Its purpose is that each country team identifies and share with the other participants the areas of innovation that interest and encourage them to take part in the Route.

Reading about Rural Innovation

This 20 pages document explains in easy terms and with practical objectives how innovation in the rural can benefit our organization performance. In other words, how innovation makes us grow.

Learning Route Cartoon

This Cartoon shows how a Learning Route looks like and how innovation travel between practitioners.


[tab title=”Presentations”]

Input sessions


Case studies presentations

Case Study 1: Sri Muang Central Market, Ratchaburi, Thailand

Case Study 2: Abhaibhubhejhr Hospital Foundation


Innovation Plans

1. Cambodia Team Innovation Plan

2. Lao PDR Team Innovation Plan

3. India solo Innovation Plan


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